Since 2020 we've partnered with Red Bull on TikTok content strategy and creation. With the goal of entertaining and educating their audience through a Canadian lens, we developed a series of ongoing explainer videos spotlighting Red Bull's world-class sporting events as well as Big Moments from athletic achievements.

The viral Seb Toots Obstacle Course video reached over 400 million views, Red Bulls most successful piece of content globally in 2021.

Creative Directors: Jon Hunwick, Christian Noel

Post-production: Christian Noel, Hugh Saint-Jacques

Production Studio: Magnafire