One of our most significant global projects to date came into fruition right as the pandemic hit. 2020 completely changed the way brands connect with their customers. In-person experiences were cancelled and everything shifted online. lululemon came to us with a challenge: How can they educate, enroll and engage their ambassadors in the absence of face-to-face interactions? The answer?: Video.
Since 2016 we've produced moving images for Red Bull Canada's digital platforms and have told over 1,000 stories across Instagram, Facebook, Red Bull TV, Twitch, TikTok, Snapchat and Twitter. Told through a Canadian lens, we authenticate Red Bull's branding through content in sport & culture, with a close understanding of the inner workings of the regulated energy drink industry.