[WATCH] Here’s how (we think) our content went viral ➡️
- Tesla Model X campaign
- Arc’teryx TikTok: Mega Jacket
- Red Bull Seb Toots Obstacle Course
When our content goes viral, we’re always excited but truthfully we’re often surprised. These 3 videos have been our highest performers, with one reaching 600M views.
Tesla’s die hard audience loves to see the features of their vehicles so our goal was to showcase the Model X doing something that it wasn’t necessarily known for: towing.
At the time, we were seeing some really interesting stop motion edits on social so we wanted to join in on that conversation with our own spin.
Comedy always wins. According to a recent survey, the most interesting and memorable content brands can share is funny, relatable content.
Here we infused the Arc’teryx brand, their product, and the mountains, but with a twist: The XXXXXXXXL jacket.
This Seb Toots Obstacle course has gained over 600M views.
This video is impressive, yet relatable. I say relatable because most of us have used these items in the gym, but never in the way Seb is using them here.
Then there’s an element of suspense… will he fall or will he make it. This likely helped the retention rate as well as the rewatch rate.
Fun fact: it only took Seb 8 tries to make this.
Honestly, I’m still not entirely sure of the reasons this or any of these pieces went viral. There’s always an element of luck involved, but know your thoughts in the comments.