Even the largest brands I've worked with struggle to create content across all platforms due to internal capacity.
Our solution? The Content Pyramid. This method offers brands 8x more content with a minimal increase in effort, resulting in 20x more views.
How does it work?
🟢 For every hero asset we create for a campaign or product launch, we create a8 shoulder assets:
🟢 These are in the form of product education, branded content, tutorials, behind-the-scenes, or cut downs of the hero, and are intentionally shot alongside the filming of our hero asset.
🟢 Shoulder assets are strategically optimized for each platform: YouTube, Instagram, TikTok, YouTube shorts.
Our data shows our 8 shoulder assets often outperform the hero asset by 20x.
By adopting the Content Pyramid, we not only expand our audience reach and performance but also achieve significant efficiency gains 🚀.