Data from posted content tell us a ton—in fact it guides us creatively. Here’s 2 ways data plays a key role in our creative decisions:
🟢 Data helps identify what works:
We analyze our highest performing content to see which creative themes, formats, or lengths resonate most. Metrics give us the insights we need to adjust our creative. No guessing—just optimizing.
🟢 Data pinpoints drop-offs:
Retention rates tell us where we’re losing the audience. When we see dips in viewership at certain moments, we identify what caused it—maybe a sudden change in pacing? From there, we'll adjust our approach, iterate the content, or A/B test it in paid media.
In a landscape where brands are battling for audience attention, using data to support creative decisions isn’t just helpful—it’s crucial.