Objective
One of our more significant global projects came into fruition right as the pandemic hit. 2020 completely changed the way brands connect with their customers. In-person experiences were cancelled and everything shifted online. lululemon came to us with a challenge: How can they educate, enroll and engage their ambassadors in the absence of face-to-face interactions?
The answer?: Video.
Strategy
In order to digitize lululemon's extensive on-boarding experience we rostered up a diverse team of directors, producers, writers, DPs, editors and animators, all working remotely. As with many of you, video conferencing tools became our BFFs.
How we adapted during a global pandemic:
- Keep the communication flow strong, although you aren ’t in the same office stay hyper connected.
ZOOM, ZOOM! - Don’t be scared to lean on post-production for storytelling. With certain restrictions in play creativity may need to be channelled later on in the process.
- Time is your friend. Give yourself and your team adequate time to adapt to whatever hurdles you may have ahead.
Outcome
lululemon turns their 3 day, 3 country in-person event into a 22 part video series in 7 languages.
