Magnafire collaborated with 686 Technical Apparel to re-launch the brand on TikTok. Magnafire developed a comprehensive strategy deck to support 686 goals of building a follower base, mazimizing content performance, communicating with target audience, and generating conversion.

Five month results:

6x follower growth

2x increase in engagement rate

I worked with the Magnafire team to build 686's TikTok platform essentially from scratch. The Magnafire team not only gave us a comprehensive crash course, but helped build our strategy that both fit our brand goals and KPI goals. Our TikTok went from 1000 followers to over 6k followers in 5 months.

Natalie Generalovich - Head of Community and Social Media, 686 Technical Apparel