Detailing the evolution of the design process for the lululemon MVT 2.0 launch.

Directors: Darren Rayner + Greg Bartels

Production Studio: Magnafire

I had the pleasure of working with Magnafire on developing social content for the launch of lululemon men's Metal Vent Tech 2.0 campaign. We approached with extremely tight timelines, and from concept to execution, Magnafire was able to successfully manage the production. We are truly appreciative of not only the world class work, but also truly feeling supported in helping us reach our goals.

Andrew Cho, Senior Brand Manager